7 Benefits of a Virtual Fitting Room for eCommerce
October 26, 2022
Implementing try-on technology has a myriad of benefits for retailers. According to Shopify, customers who used augmented reality software to try on clothing were 40% less likely to return the item. Here are the 7 Benefits of a Virtual Fitting Room for eCommerce.
What are the benefits of a virtual fitting room for eCommerce?
1. Boosting sales
With a virtual dressing room, retailers can help customers figure out their best size, fit, color, and style, increasing their shopping confidence and encouraging them to complete a purchase. Likewise, customers have the freedom to explore variants, customize products to their taste, and try on numerous products in a fraction of the time.
Not only does this engaging experience encourage immediate sales, but it can also boost customer loyalty, which drives repeat purchases. Unsurprisingly, retailers have been able to quadruple their sales and boost their average order value by as much as 20% using virtual try-on technology.
2. Providing diverse experiences
Using personalized virtual models enables businesses to provide more inclusive and diverse shopping experiences to their customers. For instance, shoppers can choose a digital model with a skin tone, size, and body type similar to their own within the space of a virtual dressing room.
However, retailers can take personalization and inclusivity to the next level with an AI solution. These tools enable customers to see how a product looks not simply on a body model they share a likeness with but on a model created from their own unique body data. With many let down and left out by a lack of diversity and inclusivity in fashion, retailers shouldn’t underestimate the profit-making potential of a truly personalized virtual try-on experience.
3. Reducing return rates
One of the biggest problems for fashion retailers is the ever-growing number of returns. Returns create hassle and cost money, especially if you offer a free return policy. According to Shopify, 30% of all eCommerce returns are due to the product being too small in size, and another 22% of returns occur as a result of consumers ordering an item in a size that is too large.
Providing an online trial room for clothes can assist retailers in resolving the problem of poor fit and eliminate the bracket shopping trend. It allows shoppers to see how an item looks on their bodies without even putting it on, so they know what to expect once it arrives at their door.
Combined with a size recommendation solution aimed at matching customers with their best size and fit, retailers can overcome sizing issues before the customer completes their order. The most effective solutions compare each customer’s precise body data against product data to determine the ideal option for them—helping retailers to avoid up to 10% of returned sales.
4. Providing customer convenience
Convenience is the foundation of an outstanding eCommerce experience and a significant cause of online shopping’s recent growth. On the other hand, inconvenient processes can put shoppers off. In fact, according to Smart Insights, 97% of consumers abandon purchases due to a lack of convenience when shopping online.
Clothing, in particular, has one of the highest abandonment rates of any product page. According to SaleCycle, concerns over the product’s fit are to blame 35% of the time. To find the right size, customers must consult complex sizing charts that vary drastically from retailer to retailer or request the support of a customer service agent. This is hardly the convenient experience shoppers turn to eCommerce for.
However, virtual fitting room technology from ShopExp is making it simple for customers to determine whether a product would look good on their bodies. In a matter of seconds, they can scan themselves, receive a tailored recommendation, and see exactly what they can expect once it arrives at their door.
5. Creating omnichannel experiences
As well as improving the eCommerce experience, virtual try-on technology can bring the convenience of online shopping to the physical store and help brands create the cohesive experience customers desire.
Amid the pandemic, retailers implemented various safety measures and looked to tech-powered dressing to replace the fitting room experience. While safety concerns have seemingly faded—with retail sales having surged in early 2022—demand for these high-tech features remains. More than 70% of millennial shoppers want to see online shopping features implemented in stores, with virtual fitting room technology among the innovations most likely to drive in-store conversions, according to Accenture, while two-thirds of Gen Z shoppers would like to use their smartphones at various points throughout the physical shopping experience.
6. Getting deeper analytics
Virtual fitting technology can play a crucial role in driving conversions, but the right tool could also help brands acquire data about their customers and the products they buy.
Tools used by ShopExp, which uses body scanning technology to extract each customer’s unique body measurements, offer retailers an abundance of anonymized data. With this, retailers can tweak their dragging rules, improve distribution, tailor marketing campaigns, and design future products according to the needs and preferences of their most loyal customers.
7. Fostering a positive brand image
According to Context Consulting, half of the young shoppers prefer greater technology use in retail over lower prices.
By introducing a virtual fitting room for eCommerce, your customers will perceive your company as more innovative and customer-focused than your competitors, giving you a competitive advantage. Additionally, when you mix such innovative initiatives with an advanced marketing strategy, your brand’s potential for growth increases enormously.
Is there a future for virtual fitting rooms?
An increasingly competitive market is driving retailers to find innovative ways to get ahead, and virtual fitting rooms are a viable option for retailers—big and small—hoping to improve business performance and encourage consumer engagement.
According to McKinsey, digital, sustainability, and consumer engagement – which represent the desires of young consumers – present the three biggest opportunities for fashion businesses. Implementing virtual fitting room software can help retailers meet all of these desires. With consumer wants and expectations evolving, now is the right time for brands and retailers to explore and deploy these innovative solutions, which promise exciting benefits for both retailers and consumers.
Virtual fitting room development is unnecessary – A complete solution is just a few clicks away.
Customers don’t want a virtual fitting room app. They want a personalized fitting platform – and a complete solution is just a few clicks away
Brands need not waste time and money on virtual fitting room development—today, the market offers ready-made solutions that can be easily integrated into a brand’s existing eCommerce ecosystem.
As the first personalization solution to combine virtual try-on with size and fit, users get both the option to try on clothes virtually, as well as personalized recommendations for the clothing they’re interested in and which fits them. Shop Exp
Virtual TryOn also includes an exciting social sharing feature, enabling users to share their try-on experience with their friends and followers through any social app. As well as encouraging social proof that increases a customer’s confidence, promotes brand re-engagement, and brings new shoppers back to the brand’s website as a form of customer acquisition. With consumer wants and expectations evolving, now is the right time for brands and retailers to explore and deploy these innovative solutions, which promise exciting benefits for both retailers and consumers.
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